Toothpaste may be a paste or gel to be used with a toothbrush to take care of and improve oral health and aesthetics. Since their introduction several thousand years ago, toothpaste formulations have evolved considerably - from suspensions of crushed egg shells or ashes to complex formulations with often quite 20 ingredients. Among these are often compounds to combat cavity, gum disease, malodor, calculus, erosion and dentin hypersensitivity.
Global Herbal Toothpaste Market 2020 is on track to obtain a growth rate of 5.22% between 2019 and 2024. The global herbal toothpaste market has been segmented based on pack size, distribution channel, and region. The global market has been classified, based on pack size, as 25gm, 50 gm, 100gm, and others. The global market has been segmented, based on distribution channel, store-based, and non-store-based. The store-based segment has been further bifurcated into supermarkets & hypermarkets, convenience stores, and others.
However, the herbal toothpaste market may benefit from the tariff wars imminent as a results of the Covid-19 crisis, as countries may aim to scale back imports of chemical-based toothpastes that China has taken a lead in, thereby boosting the herbal toothpaste market. The growing intake of tobacco and its rising negative impact on the oral health has driven the sale of easy to travel and convenient oral care herbal products worldwide. Renowned firms within the market are taking over several initiatives to market the sales of herbal toothpastes by spreading awareness about the advantages of those products. They are trying to convince consumers about the high effectiveness of herbal toothpastes in maintaining oral health and dental hygiene. Entrepreneurs who invest in this project will be successful.
Few Indian major players are as under
Colgate-Palmolive (India) Ltd.
Dabur India Ltd.
Herbalife International India Pvt. Ltd.
Organic India Pvt. Ltd.
Vicco Products (Bombay) Pvt. Ltd.
Patanjali Ayurved Ltd.